Technology is changing every industry in significant ways. Healthcare is not an exception. Nowadays this business implement everything from surgical robots to “smart hospitals” to revolutionize patient care in new and exciting ways.
The digitization of products and processes, however, has dramatically changed the game for everyone. Consumers’ expectations about healthcare services are increasingly being formed by their experiences with large digital-born companies. With this “customer experience” frame in mind, healthcare companies are seeking to improve services by integrating the latest technologies into existing business models and IT architectures. At the same time, they are grappling with new, nontraditional entrants to the marketplace, as well as ever-present regulatory and risk-related concerns.
The main question now is how to digitize business in the most painless way. We’ve made some research and here are the four keys to successful digital transformations in healthcare, which will help you to succeed:
Understanding the changing landscape
Nowadays business environment is completely different, than a decade or more ago. And if you want to rule, you need transform. By making the shift from healthcare company to digital enterprise, industry participants can capitalize on a number of emerging “battleground” opportunities. Among them are the following:
Building direct relationships with consumers to influence treatment outcomes rather than working through institutional intermediaries.
Finding new sources of value in different profit pools.
Collaborating to acquire complementary capabilities, for example, providers and device manufacturers are partnering with other companies in the healthcare ecosystem, to reach more clients.
Contributing to burgeoning industry standards, for instance, for opening access to patient information.
Implementing new technologies for collecting and managing information
The healthcare environment is becoming more distributed and complex. To adapt, companies will need to use open systems that allow to make a sophisticated analysis of multiple streams of data and the development of customer-centric services. Reach it forces companies to start using sensors and other monitoring technologies for better generating data and correct managing it.
Identify and prioritize critical sources of value
As a first step toward digitization, healthcare companies must clarify where the company provides distinctive value to consumers and stakeholders, and determine how the use of digital technologies could enable those activities. Companies can then determine how best to adjust investments in digital technologies and development approaches to meet the highest priorities.
Strengthen core management capabilities
Any large transformation effort requires that companies strengthen and maintain their capabilities in several core areas. The first is talent and partnerships. Collaboration apps, mobility, the globalization of talent, and the resourcefulness of digitally savvy professionals has produced a new class of workers. This has contributed to the fact that 38% of the workforce is now considered “non-employees.”
Another core capability is in financial processes. Healthcare players must ensure that investment priorities are communicated clearly, revisited regularly, and updated as needed, and that sufficient capital is available.
This four keys towards the digital transformation should be top priority to achieve the healthcare your patients dream about. From being in trend, implementing new data technologies, prioritizing main values and capabilities, your business will be offering the best of the best in patient experience.